Alot of business owners envision links being bright bold and branded to their favorite colors. Sadly this is not a best practice.
The ADA law asks us to use these colors for links
:link { color: #0000EE; }
:visited { color: #551A8B; }
:link:active, :visited:active { color: #FF0000; }
So a proper link to a neat trendy site will look like https://www.concretecat.com
They have not set a standard for the hover color… yet:
And the days of business owner links looking like this…
https://www.myawesomebusiness are gone
…are GONE!