In web design I call this 3 inches to connect. Your future client is driving down the road at 60 in traffic using a phone’s voice assistant to find what they are looking for.
Local SEO and Voice Assisted SEO is huge now and if your website is not showing how to connect in the first load your going to cause your future clients to scroll and most will just hit back and bounce.
Here is a video ramble of me explaining this concept.